WINNING with First-Time Buyers

With many homeowners holding tight to their low, pandemic-era rates, move-up activity has slowed. That shift has created a gap, and first-time buyers are stepping in to fill it.

They now account for nearly half of all purchase mortgage applications and are quickly becoming the most active segment in the market. Knowing how to guide this demographic with confidence could be what sets you apart in 2025 and beyond.

Join Las Vegas mortgage expert Bill Gaylord for an exclusive lunch at Cello Tower in Symphony Park, where you'll dive into strategies designed to help you win more first-time buyer business and close faster with less stress.

You'll walk away with a deeper understanding of this critical demographic and a clear plan to overcome common obstacles and position yourself as the agent they trust.

What you'll learn:

✔ The # 1 mistake agents make with first-time buyers

✔ How to stand out with a scripted buyer consultation

✔ Proven strategies for speed, negotiation, and offer acceptance

✔ How to handle buyer-paid and seller-paid compensation like a pro

✔ Tools to help nervous buyers feel confident and ready to move

✔ The most trusted pre-approval system built for today’s market

Whether you’re new to working with first-time buyers or just want a stronger plan in place, this session will leave you with real-world tools, not just theory.

Seating is limited and filling fast, so make sure to register to secure your spot.

Presentation begins at 11:15 AM. Lunch provided!